Media Soup

Just created a new site to support the book:

www.finalcutproworkflows.com

Still a work in progress to be sure, but I expect to be adding to it soon.

Spent part of the day making a new bio page on the GW site.

Saw a fascinating show at the 9:30 club last week. (Thanks, John for inviting me!)

Turns out that NPR simulcast the whole thing, along with a nice write up.

Lately, I have been thinking a lot about media as power.

I am interested in the HIV/AIDS issue partly because it is addressable almost 100% through education and empowerment - through media.

This issue, as well as others, is being moved substantially - not by governments but by media stars. And I don’t mean they are just raising money - they are interacting directly with a worldwide audience to educate and change perceptions - with many issues such as HIV/AIDS, this change alone goes a long way to solving the problem.

Some of the folks I work with refer to this as “social marketing” which is an interesting concept.

The lever being used most effectively in many political issues today is not money or might, but media itself.

A critical question to me is what are the most powerful forms of media? How are they being used? and what is the effect?

See the Amazon page for Final Cut Pro Workflows: The Independent Studio Handbook.

Pre-order now and get a whopping 34% discount!  : )

Ok, it’s hokey question, but check out the response that NPR got when the posted it in an interesting way.

So, these are mine (if you are going to have a blog, you might was well post miscellaneous crap like this, right?):

Chinatown
One Flew Over the Cuckoo’s Nest
Fog of War
Rushmore
Gosford Park
Breakfast at Tiffany’s
Casablanca
Spirited Away
American Beauty
Night and Fog