My students are constantly surprising and impressing me.
One unexpected thing that came out of this semester was some great examples of branding – catchy titles that are appealing, memorable, and aprapo:
“The Great White Mark” – DC’s premeire white rapper and radio personality
“Sons of Pitch” – an a capella group
“ESMNBC” – a spoof news network (creator’s initials are ESM)
Filed under Intro to Digital Media
Jason Osder is assistant professor of media and public affairs at The George Washington University and president of Amigo Media, a postproduction and consulting company.
He is the author of several titles on the Lynda.com online training library and co-author with Robbie Carman of Final Cut Workflows: The Independent Studio Handbook
Jason is currently directing Let the Fire Burn, his first documentary feature. It is scheduled to premiere in 2013.
